Famous for its designer luggage, watches and a host of other products, the name Louis Vuitton evokes a timeless, classical style and the image of its trademark logo canvas. The L and V placed over top of one another have an interesting history, one that is not readily apparent from its design.
The Origin louis vuitton shoes for men and Inspiration
Louis Vuitton founded the label in 1854 in France when he created his first line of travel trunks (possibly the louis vuitton sneakers men first trunks covered by waterproof canvas as well). His son, Georges Vuitton, created the monogram by simply printing the two letters overtop of one another on the canvas in a repeating pattern. The label canvas first appeared in 1896. This was a time when travel was first beginning to become available on a large scale and Vuitton used the canvas on his flat trunks, steamer bags and large overnight bags. Due to the Louis vuitton handbags store increasing popularity of travel and the quality craftsmanship of his brand, the design was used to prevent forgers from counterfeiting his items. Interestingly, the logo was inspired by a Japanese flower motif and the font used is a custom, handmade font.
Today
When one sees the logo today, it graces the luggage, bags, shoes, scarves, belts, books, watches and other products. It is synonymous with high fashion, opulence and glamour. Their website has an entire section dedicated the “Essential Monogram” and this is the staple collection for those who appreciate fashion. In 1999 a miniature version of the louis vuitton online store canvas was produced called the Mini Lin Monogram, and in 2003 Takashi Murakami redesigned it in multicolor. In 2004 Marc Jacobs, who became the Artistic Director that year, created the Monogram Vernis collection with embossed patent leather in different colors.
Although the methods of printing have changed, the LV monogram canvas still conveys the same powerful impression of haute couture and divine style.